2016 marks Bavarian Motor Works 100th anniversary as a manufacturer of luxury cars, motorcycles, and engines. Founded in Germany in 1916, BMW originally built aircraft engines, but as a condition of the Treaty of Versailles, which was signed at the end of World War I, the company had to end its production of aircraft engines. In 1923, BMW started building motorcycles, and in 1928, the company started making automobiles.

In the 1930s, BMW resumed its aircraft engine production as part of Germany’s rearmament plan for World War II. Aircraft engine production remained BMW’s primary business until the late 1950s. At this time, the company decided to focus on boosting its automobile division through the mass production of reasonably priced economy cars.

Today, BMW is a globally recognized brand primarily known for its luxury cars. BMW headquarters is in Munich with subsidiaries in North America, Brazil, Asia, Egypt, and South Africa. The company has close to 120,000 employees, and it brings in over $90 billion in annual revenues. They offer sedan series 2-7, sports activity vehicles X1 – X6, M series 2-6, the all-electric i3, and the plug-in hybrid i8.

BMW Customer Care Information

BMW customer careAs a luxury brand, BMW takes very good care of its customers, and there are many ways U.S. customers can contact BMW’s U.S. operations. The toll-free customer relations number is 1-800-831-1117, and their email address is customerrelations@bmwusa.com. BMW’s U.S. headquarter address is:

BMW of North America, LLC
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07677-7731

Here are a few more benefits BMW offers to its customers and how customers can get in contact with BMW:

  • BMW Genius Hotline – BMW owners can contact representatives who can answer product-related questions. Representatives are available Monday through Thursday from 9am to 9pm EST, Friday from 9am to 6pm EST, and Saturday from 10am to 7pm EST. Their phone number is 1-844-443-6487, and their email address is bmwgenius@bmwusa.com.
  • BMWi Concierge – For those who own a BMW i/Electric vehicle, representatives are available to answer product questions. They can be contacted Monday through Friday from 9am to 9pm. The phone number is 1-855-236-1025, and their email is bmwiconcierge@bmwusa.com.
  • This website provides a variety of contact information for BMW owners, but some information can only be accessed by customers who are BMW members. Membership only requires an email account and password. Customers can find information on financial services, key replacement, test drive requests, safety recall information, and dealer locations.

These are BMW’s social media websites:


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